Ali Myer is a presenter at Craft Daily alongside her day job as the Craft Community Leader at F+W Media International. We talked to Ali about her background and what the launch of Craft Daily TV means to her.
Can you tell us a bit about yourself and your background?
I originally trained as a designer and did a degree in Craftmanship majoring in Jewellery design. I was also very interested in publishing and after my degree and a short stint working for the Crafts Council where I did a post grad in Publishing. Since then my career has been largely in books, starting in design and then moving into managing the book programme and deciding which books we would publish. More recently, I’ve taken an overall responsibility for the craft business at F+W. I have a slightly unusual job title (Craft Community Leader), but really it means that I look after all our craft business which includes our books, websites and new launches such as Craft Daily TV.
What made you decide to want to launch Craft Daily TV?
The last 5-7 years have seen a real growth in the interest in craft, which has been great to see. We very much enjoy publishing books that help people learn skills across many craft subjects – sewing, knitting, quilting, crochet, papercraft, cross stitch and more. What we’ve also seen is more and more people want to use video as a way to learn. For publishers such as ourselves it’s a natural extension of creating books to start to create video and we have so many super talented authors who can do that.
There has been a huge growth of craft on TV, from Kirstie Allsopp’s shows to The Great British Sewing Bee. We want to be part of that, but to create TV that offers the same level of quality and detailed instruction we put into our books.
But you’re also going to present for Craft Daily too?
Yes I am! When we were planning the channel, we needed to decide who would present the shows and introduce the different segments. We wanted to find people who understood craft and what we wanted to achieve with Craft Daily. In the end it made complete sense for us to do this ourselves. I’m really looking forward to it, if a little nervous!
What part of Craft Daily are you most excited about?
Just to be launching the UKs first instructional craft TV show is great. There are so many great elements, but certainly the programmes that feature our book authors is really exciting. Look out for Elizabeth Betts and her Beginner’s Quilting course, or Lisa Lam on Purse and Bag Making.