Firstly, can you tell us a bit about yourself?
I have been involved in the craft industry my whole life, first as the daughter of a successful craft designer and author, and later as a craft editor, as well as being a sewist and crocheter in my spare time. For the past 10 years, I’ve worked for F+W as a freelance editor and on the staff working on David & Charles books. I’ve recently been promoted to Content Director and my job is to find and commission the strongest authors, teachers and presenters for our new books, products and video. It’s a great challenge to need to keep up with the latest trends and keep looking for new talent.
What do you think are the biggest trends in craft at the moment?
Dressmaking has been huge since The Great British Sewing Bee hit our screens. This has also been a big year for crochet, which has been very popular and a book we have just published, Edward’s Menagerie, seems to be really exciting customers. We’re also seeing a trend for crafting with unusual materials, such as plastic beads and even Lego bricks, which is getting a new generation into craft and encouraging the older generation to take a fresh approach.
What excites you most about Craft Daily TV?
In the past 12 months I’ve worked on a few new projects where we’ve been experimenting in how we can help people learn craft skills. I launched the Creative University, which offers more of a workshop and lesson education structure and have been involved in creating new digital products, ebooks and downloads. When it comes down to it, it’s difficult to look past video as the best way we can help to teach people to craft. It’s such an ideal format for a teacher to connect with a viewer and really brings the subject to life.
Have you ever been in front of the camera before?
My bachelors degree was in Drama, so I do have some experience of performing and connecting with audiences, though my experience is all stage-based. I have been lucky to perform in some great theatre venues including at Edinburgh Fringe and Santa Monica Playhouse in Los Angeles. I have done some professional voice-over work but it’s my first time as a TV presenter and I couldn’t be more excited – particularly as the subject is one that I feel truly passionate about. I can’t wait share the best craft instructional TV with the Craft Daily audience and improve my own craft skills as a result too!
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